At Sheela Suthar Pret Couture (Innove Couture), your privacy is deeply important to us. This Privacy Policy describes how we collect, use, store, and protect your personal information when you interact with us — whether through our website, social media channels, or direct consultations. By engaging with our brand, you consent to the practices described in this policy.
1. Who We Are
Sheela Suthar Pret Couture, operating under the parent identity Innove Couture, is a luxury clothing design brand offering bespoke and pret couture garments. We are headquartered in India and serve clients both domestically and internationally.
Brand Name: Sheela Suthar Pret Couture | Innove Couture
Contact Email: sheelasutharpcd@gmail.com
Website: [Insert Website URL]
2. Information We Collect
We collect personal information only to the extent necessary to provide our services and enhance your experience with us. The types of information we may collect include:
a) Information You Provide Directly
- Full name, address, city, and country
- Email address and phone / WhatsApp number
- Body measurements and fitting details for custom orders
- Design preferences, mood boards, and style references
- Payment and billing information (processed securely via third-party payment gateways)
- Communications via email, WhatsApp, or consultation calls
b) Information Collected Automatically
- IP address, browser type, and device information
- Pages visited, time spent, and browsing behaviour on our website
- Cookies and similar tracking technologies
c) Information from Third Parties
- Social media interactions (e.g., Instagram, Facebook, Pinterest)
- Referrals from partner brands or stylists
3. How We Use Your Information
We use the information collected for the following purposes:
- To process and fulfil your orders accurately and on time
- To communicate order updates, dispatch notifications, and delivery tracking
- To provide personalised styling advice and design consultations
- To respond to enquiries, complaints, and customer support requests
- To send relevant updates about new collections, exclusive events, and offers (with your consent)
- To improve our website, services, and overall customer experience
- To comply with applicable legal, regulatory, and tax obligations
Note: We will never use your personal information for purposes unrelated to your interaction with Sheela Suthar Pret Couture without your explicit consent.
4. Body Measurements & Sensitive Information
As a couture brand, we collect detailed body measurements to ensure the perfect fit for your garments. This information is treated with the highest level of confidentiality and is:
- Used exclusively for the purpose of crafting your ordered garment(s)
- Stored securely and accessible only to our production team on a need-to-know basis
- Never shared with any third party under any circumstances
- Retained in our records for future orders unless you request deletion
Note: You may request the deletion of your measurements and fitting data at any time by contacting us directly.
5. Sharing of Your Information
We do not sell, rent, or trade your personal information. We may share your data only in the following limited circumstances:
- Logistics & Courier Partners — To facilitate delivery of your order (name, address, and contact number only)
- Payment Processors — To securely process transactions via trusted third-party payment gateways
- Legal Compliance — Where required by applicable law, court orders, or regulatory authorities
- Business Transfers — In the unlikely event of a merger or acquisition, your data may be transferred to the successor entity, subject to equivalent privacy protections
All third-party partners are contractually bound to handle your data responsibly and in accordance with applicable privacy laws.
6. Cookies & Tracking Technologies
Our website may use cookies and similar technologies to enhance your browsing experience. Cookies help us remember your preferences, analyse website traffic, and improve our services.
Types of Cookies We Use
- Essential Cookies — Required for the website to function properly
- Analytics Cookies — Help us understand how visitors interact with our website
- Marketing Cookies — Used to deliver relevant content and advertisements
You may disable cookies through your browser settings; however, this may affect certain functionality of our website.
7. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting obligations. Specifically:
- Order and transaction records are retained for a minimum of 7 years as required by Indian tax and financial regulations
- Body measurements and fitting data are retained for future order convenience, unless deletion is requested
- Marketing preferences are retained until you withdraw your consent
Upon request, we will delete or anonymise your personal data, subject to any mandatory retention requirements under applicable law.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These measures include:
- Secure, encrypted storage of digital records
- Restricted access to personal data within our team on a need-to-know basis
- Use of trusted and PCI-DSS compliant payment gateways for all financial transactions
- Regular review of our data security practices
Note: While we take every precaution to protect your data, no method of transmission over the internet is 100% secure. We encourage you to take care when sharing sensitive information online.
9. Your Rights
You have the following rights with respect to your personal information:
- Right to Access — Request a copy of the personal data we hold about you
- Right to Correction — Request correction of inaccurate or incomplete information
- Right to Deletion — Request erasure of your personal data, subject to legal obligations
- Right to Withdraw Consent — Opt out of marketing communications at any time
- Right to Data Portability — Request your data in a portable, machine-readable format
- Right to Lodge a Complaint — File a complaint with the relevant data protection authority if you believe your rights have been violated
To exercise any of these rights, please contact us at the details provided in Section 12. We will respond to all requests within 30 calendar days.
10. Third-Party Websites & Social Media
Our website and communications may contain links to third-party websites or social media platforms (such as Instagram, Facebook, or Pinterest). We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party platforms you visit.
11. Children's Privacy
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with their information, please contact us immediately and we will take steps to delete such data.
12. Contact Us & Grievance Redressal
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please reach out to us:
Brand: Sheela Suthar Pret Couture | Innove Couture
Email: sheelasutharpcd@gmail.com
